This is the story of Pop & Weasel.
Good things come from the ground up.
Growing up on the family orchard in Whangarei, New Zealand, Pop & Weasel’s Founder and Designer, Fleur, spent summers playing the lead role in her own production of The Princess and the Persimmons. As imagination and muddy heels ran wild, little did she know the seed of an idea was being sown. With the click of her heels, there was no place like home. In 2021, Pop & Weasel took its first steps, creating children’s shoes for the creative in all of us. For kids and their parents alike, Pop & Weasel was born to help bring to life a world within every shoe. We believe that every child has the right to put their best foot forward in life with creativity and confidence. We’re a small business with a big heart (and plenty of sole) – built from the ground up, here to change the way the world thinks about kids shoes. We are Pop & Weasel. Let’s play.
"We’re a company built from the ground up, led by a healthy dose of morals and creative magic. Pop & Weasel is here to change the way the world thinks about kids shoes”
Fleur Dowker
Founder and Designer
Production.
At Pop & Weasel, we’re proud to be led by a healthy dose of morals (and a little magic). This informs everything we do from sharing mindful moments of inspiration for our little customers (plus their parents!) to manufacturing to the highest standards. When it came to sourcing the right manufacturing partner to make Pop & Weasel, fair pay and good working conditions were paramount in our decision on who to work with.
Prior to engaging with our manufacturer, we put together a thorough checklist of what we expected from them, ensuring that workers would be treated fairly, and that their working conditions were fair. This led us to make the conscious decision to partner with an industry-leading manufacturer in Belgium, who have offices in Europe and America and who operate factories out of China. Our manufacturer produces shoes for a number of world-renowned brands, and we’re honoured to work with them.
Our manufacturer and their factories are audited and certified by a number of different industry organisations, including: Business Social Compliance Initiative, Disney, Next (UK), H&M (Sweden), and ALDO Group (Canada). BSCI Certification ensures that important international labour standards are being met, along with protecting the rights of workers.
Not only are our shoes at Pop & Weasel made from high quality, eco-friendly materials - they're also 100% vegan. Our manufacturer has PeTA certification meaning that our shoes have no animal products or bi-products of animals in them. It also ensures that no animals were used in the manufacturing or testing of them.
Finally, we'd like to express our gratitude to the highly skilled team who have helped make Pop & Weasel a reality. Navigating language barriers and changing designs, along with their patience and understanding of Pop & Weasel’s unwavering commitment to quality and creativity means the world to us, and the little ones wearing them.